✦ AI Hybrid Studio · Tel Aviv

Welcome to the
Wild West.

AI opened up possibilities that didn't exist before. But it's still not a button you press to get a film. Now you have to know how to ride.

AI. With control.

See the work ↓ Talk to us

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[01]

Reality check

Welcome to the Wild West. Now you have to know how to ride.

AI opened up possibilities that didn't exist before, but it's still not a button you press to get a film.

Hebrew is still rough terrain

Speech, text, typography and nuance. The models are improving fast, but in Hebrew the road is still a bit bumpier.

When it has to be precise, you can't just let go of the reins

Hebrew labels, packaging, logos and interfaces demand 100% precision. Generation alone isn't always enough here, you have to know how to combine AI with traditional production tools.

There's no map for the whole trail yet

An AI process is less predictable than a traditional pipeline. Sometimes you change course mid-way, solve problems nobody knew were coming, and above all help the client understand a new way of working.

Don't let the horse lead

AI can produce a lot, and fast. The challenge is staying in control: of the characters, the brand, continuity, the visual language and the story.

In the end, the technology can gallop. Our job is to decide where.

[02]

So what does it actually look like.

Producing with AI

Shark HyperPlus

Ninja Slushi & Creami

AI Coaching Simulator

[03]

How we work, and why it's worth knowing.

We're not here just to execute, we're here to crack it with you. AI production is still young, and unexpected things come up along the way that need creative thinking, art, and technical knowledge of the limits and techniques of AI animation. Our goal is to close the imagination gap between the creative and the client at the early stages, to keep surprises down the road to a minimum.

Early AI consulting. Cracking a brief with AI and want to know it's possible and on budget before you present it to the client? That's the moment to lock it.